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CRO & Automation

Turn Existing Traffic Into
Predictable Revenue.

Data-backed experimentation and intelligent automation that removes conversion friction and builds systems that work around the clock — without adding to your headcount.

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The Problem

Why Traffic Growth Doesn't
Always Mean Revenue Growth

More traffic into a leaky conversion funnel just creates more expensive failures. CRO and automation fix the bucket before you fill it.

High Traffic, Low Conversion

Thousands of monthly visitors, but your conversion rate hovers below industry benchmarks. You're investing in acquisition without investigating why visitors aren't converting — leaving revenue on every page.

Cart Abandonment Bleeding Revenue

70%+ of carts abandoned with no systematic recovery. No exit-intent capture, no automated recovery sequences, no friction reduction on the checkout flow — just lost revenue walking out the door every day.

Manual Processes Killing Efficiency

Your team is manually doing things that should happen automatically — follow-up emails, lead routing, onboarding sequences, reporting. Manual processes don't scale, and they always have gaps at the worst moments.

Our Approach

Systematic Experimentation
and Intelligent Automation

We combine behavioral data analysis, structured experimentation, and marketing automation to build conversion and revenue systems that compound over time.

Behavioural Data Foundation

Heatmaps, session recordings, funnel analysis, and user research that reveals exactly where visitors are dropping off and why — before we run a single test or change a single element.

Structured A/B Testing

Hypothesis-driven experiments with proper statistical significance thresholds. We test headlines, CTAs, page layouts, checkout flows, and pricing presentations — systematically, not randomly.

Marketing Automation at Scale

Trigger-based workflows, behavioural email sequences, lead scoring, and automated customer journeys that nurture, convert, and retain at scale — without adding headcount.

"A 1% improvement in conversion rate on 50,000 monthly visitors is 500 extra customers per month — from the same traffic budget. That's what CRO compounding looks like."

67%
Cart Abandonment Reduction
2.1x
Trial-to-Paid Conversion Lift
38%
Avg Revenue Lift from CRO
What's Included

Everything in Your
CRO & Automation Engagement

Full CRO AuditHeatmap analysis, session recordings, funnel mapping, and user research that identifies your highest-impact conversion opportunities
A/B & Multivariate TestingStructured test design, implementation, and analysis with statistical significance requirements and documented learnings
Checkout & Funnel OptimisationFriction reduction across every step of your conversion funnel — from landing page to thank you page, with session-level tracking
Cart Abandonment RecoveryExit-intent popups, abandoned cart email sequences, and SMS recovery flows that recapture lost revenue systematically
Marketing Automation FlowsWelcome sequences, nurture flows, post-purchase journeys, re-engagement campaigns, and lead scoring automation
Personalisation & SegmentationDynamic content personalisation based on traffic source, behaviour, and CRM data — so every visitor sees the most relevant offer
Behavioural Analytics SetupHotjar, Microsoft Clarity, or FullStory setup and analysis — with ongoing monthly behavioural insight reports
Monthly CRO Sprint ReportsTest results, conversion rate trends, revenue impact, and the next testing roadmap — reviewed in monthly strategy calls
How It Works

Data In, Revenue Out —
Every Sprint Cycle

01
CRO Audit
Behavioural data collection, funnel analysis, heatmaps, and user research. We identify every friction point before proposing a single change.
02
Hypothesis Build
Prioritised test roadmap based on potential impact, implementation effort, and statistical viability. We work the highest-value experiments first.
03
Test & Measure
Experiments run to statistical significance. Winners are implemented. Losers are documented with learnings that inform the next test — nothing is wasted.
04
Compound & Scale
Each winning test raises the baseline for the next. Automation flows expand as more triggers are mapped. Conversion rate and automation coverage compound month over month.
Common Questions

Everything You Want to Know
About Our CRO Service

How much traffic do I need for CRO testing to work?
Meaningful A/B tests typically require a minimum of 1,000–2,000 monthly conversions on the page being tested to reach statistical significance within a reasonable time frame. For lower-traffic sites, we focus on qualitative research, heatmaps, and best-practice improvements rather than split testing — which still delivers conversion lift without the traffic requirement.
What automation tools do you work with?
We work with HubSpot, Klaviyo, ActiveCampaign, Mailchimp, Brevo, and Salesforce Marketing Cloud for email automation. For A/B testing, we use VWO, Optimizely, and Google Optimize alternatives. For behavioural analytics, we use Hotjar, Microsoft Clarity, and FullStory. We'll work within your existing stack or recommend the right tools for your business.
How long does a CRO test typically run?
Tests run until statistical significance is reached at 95% confidence — typically 2–6 weeks depending on traffic volume and the conversion rate delta between variants. We never call a test early based on directional signals, and we never run tests longer than necessary to avoid business cycle contamination.
Can you audit our existing automation flows?
Yes. We regularly audit existing automation stacks — welcome sequences, abandoned cart flows, post-purchase journeys — and identify gaps, underperforming triggers, and opportunities to add revenue-generating touchpoints. Most brands have automation infrastructure that's 40–60% as effective as it could be with targeted optimisation.
Is CRO only for e-commerce, or does it work for B2B too?
CRO is highly effective for B2B — optimising demo request pages, pricing pages, trial sign-up flows, and contact forms can have dramatic impact on pipeline volume and quality. The principles are identical: reduce friction, increase relevance, test systematically. B2B CRO often delivers higher per-conversion value than e-commerce, making the ROI even more compelling.
Free CRO Audit — No Obligation

Ready to Make Your
Existing Traffic Work Harder?

We'll audit your conversion funnel, identify the biggest revenue leaks, and show you exactly what a structured CRO and automation programme could deliver — at no cost and no obligation.

Claim Your Free CRO Audit Call Us Now
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